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Founder/CEO, Elyse Petersen, of Tealet, runs a cutting edge, online tea company, whose success is derived from a passion for tea, crypto technology and overall global wellness. Elyse shares her experiences of the trials, tribulations and eventual triumphs of doing business across borders. Part of her goal in making Tealet a success was to find the answer to one of the biggest problems she noticed: the end profit the local farmer was receiving after foreign transactions fees and everyone else got their cut. Elyse saw an opportunity here to use the power of bitcoin to overcome some of these obstacles, cutting those fees and in the end bridging the gap between consumer and grower.

BIO:

ELYSE PETERSEN – FOUNDER/CEO

Elyse Petersen is a Global Tea Ambassador with the International Tea Farms Alliance. She has spent time working with tea farmers in Wazuka, Kyoto, Japan. This experience has inspired her to help tea culture across the U.S. and around the world. Petersen is an experienced international development worker in the area of food security, natural resource management, and sustainable food preservation, having served as a Peace Corps volunteer in Niger, West Africa and Antigua and Barbuda, Eastern Caribbean.

Elyse graduated from Shidler College of Business with a Japan-focused M.B.A and from California State Polytechnic University, Pomona with a B.S. in Food Science and Technology. You can learn about Elyse’s passion for collaboration in this talk she gave at TEDx Honolulu: A Mango in the Sun.

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