The internet…has been broken…we’ve ended up with the same media construct that we had before the internet existed, which is audience aggregation and data aggregation…” says James Tabor, CEO of MEDIA Protocol. Tabor’s vision is one in which people can create, promote and share digital content in a decentralized environment, allowing for greater transparency in the flow of value between creators, publishers, and users while rewarding those users for reading, liking and promoting content; MEDIA Protocol is an open-source platform that aims to do just this.
By harnessing the power of blockchain technology to track the flow of data between devices and tokenize activity on the web, MEDIA Protocol is helping to eliminate third-party media owners who profit from centralized means of content transmission.
MEDIA Protocol has finalized its smart contract and is close to launching a publishing portal that will allow brands, publishers, agencies- or really anyone who owns a URL- to create their own smart contract and wallet that will allow them to distribute value.
To learn more and stay up-to-date with the latest news on MEDIA Protocol, visit mediaprotocol.org.