Developed in partnership with Nasdaq, NYIAX offers a solution to the problem of trading media contracts and advertising in real-time by proving a place for companies to buy and sell advertising space. More importantly, NYIAX will offer the ability to re-sell or trade advertising space, if it is not needed or will go unused.
Sellers of advertising space will be able to complete more reliable financial forecasting, as they are able to sell advertising space on long-term contracts, and won’t have to pay huge fees to third-party resellers.
Buyers of advertising space will be able to complete more long-range advertising plans, knowing that there is a marketplace to re-sell or trade any unused advertising space, and will reduce the need to pay third parties in order to re-sell or trade space. Overall, NYIAX will create more efficiency and transparency between buyers and sellers of media contracts.