Working in 4 main areas–investment banking, insurance, travel and leisure, and media–NIIT Technologies offers advanced IT infrastructure management and data analysis services to their clients. Several different use cases exist for the services that they provide. The first that stands out is providing data analysis on high-value clients of an investment bank, in order to discover new potential clients; another use case is route optimization for buses or delivery companies. NIIT promises 50% improvement in marketing technique, 5-10% cost reduction, and increased revenues of 10-20% for their clients. Use cases involving blockchain have just started to arise, leading them to potential new client services, including building applications and triple-entry accounting.